Lightner Communications is preparing to launch a new brand in State College PA.
1260 WPHB/104.1 W281CB Phillipsburg PA are currently running a loop redirecting listeners to sister Classic Hits “Classic Favorites” 1340 WTRN/100.7 W264BZ Tyrone and 96.9 W245CZ Altoona. The loop also promotes the move of the 104.1 translator to 104.3 State College on Wednesday, March 2 at which time WPHB will debut a new format.
Lightner purchased WPHB/W281CB last year from Twilight Broadcasting for $77,500. WPHB had been simulcasting WTRN since the closing of the deal last fall.