iHeartMedia has dropped the Hip Hop format on 93.3 KUBE Seattle for the second time.
The station began stunting at midnight with a a CHR playlist and sweepers redirecting listeners to sister “Hits 106.1” KBKS-FM Tacoma/Seattle. The station’s website includes a brief message stating, “We periodically review our programming to ensure that we’re meeting our listeners’ needs and providing them with the best and most relevant content, based on listener feedback. Occasionally this means that we need to make some changes and offer other programming that we believe will resonate with listeners. Listeners can of course continue to enjoy KUBE Seattle’s #1 for Hip Hop at HERE and on the iHeartRadio app.” The Hip Hop programming is also on 93.3 HD2.
No word yet on what format will debut on 93.3 or when. Also unknown right now is the status of the local airstaff including morning hosts Strawberry and Lizette Love, midday host Besa Gordon, and PD/afternoon host Eric Rosado.
iHeartMedia resurrected KUBE in May 2018 after demoting it to rimshot 104.9 from January 2016 to the end of 2017 as part of four station format shuffle.
KUBE registered a 1.4 share in the Holiday 2021 Nielsen Audio ratings.