As first tipped in our 1/27 Domain Insight, Steel City Media will debut Sports Betting “Bet Sports Radio” on 96.9 WRRK-HD2 Braddock/Pittsburgh PA on Friday at 7pm.
Bet Sports Radio will feature 24/7 programming from VSiN. The station’s primary “96.9 Bob-FM” WRRK will also feature VSiN’s Action Updates from Brent Musburger three times per day.
Beginning Friday 2/11 at 7p ET, Steel City Media’s WRRK-FM HD-2 (96.9-2) will do a full flip to 24/7 sports betting format with content delivered by VSiN, The Sports Betting Network. Rebranded “Bet Sports Radio” the new station will deliver news and analysis from the industry’s most knowledgeable sports betting experts and legendary book makers to inform and entertain the growing number of people betting on sports.
“As sports betting expands within Pennsylvania and across the country, there’s a real appetite for credible sports betting content,” said Michael Frischling, Vice President at Steel City Media. “And, with best-in-class content from entertaining hosts, sports betting journalists, professional sports bettors, and legendary oddsmakers like native son Jimmy Vaccaro, who grew up in Trafford, PA.”
Whether sharp bettors or brand new to sports betting action, VSiN content will deliver real-time, actionable sports betting content to listeners, setting the stage for the day’s biggest sports betting events and sharing expert tips and predictions across the college and pro football, college and pro basketball, hockey, baseball, golf, tennis and more. In addition to around-the- clock coverage of the dynamic sports betting markets on Best Sports Radio, HD substation, Bob FM 96.9 WRRK-FM (a 45-thousand-watt Class B FM station) will air VSiN’s Brent Musburger Action Updates three times each weekday.
“VSiN is thrilled to work with Steel City Media to bring relevant, 24/7 sports betting coverage to sports fans in Pittsburgh for the first time,” said Brian Musburger, founder and CEO at VSiN. “The new Bet Sports Radio has a strong signal in a great sports town located in one of the top sports betting markets in the country. As the leading voice in sports betting, this is a great opportunity for us to deliver the insights and analysis Pittsburgh sports bettors need to make more informed sports wagers.”
“With some of the highest rated independent stations in the market, we saw this unique format as a great compliment to our programming,” adds Gregg Frischling, General Manager at Steel City Media. “With the incredible growth sports betting has seen in recent months, we saw this as a great opportunity to monetize the specialized content VSiN delivers.”
>