On the heels of expanding the coverage of their Classic Country “Bigfoot Legends” brand in Scranton PA, Seven Mountains Media has launched the format in Elmira NY.
The brand is now being heard on 1450 WENI Corning and translators 102.9 W275DD Elmira and 103.3 W277DG Corning creating a flanker to their primary “Bigfoot Country” heard on 96.1 WCBF Elmira and 105.3 WKPQ Hornell. This marks the first time the company has operated both “Bigfoot” brands in the same market.
In addition to the aforementioned 107.7 WLGD Dallas/590 WARM Scranton, Seven Mountains operates “Bigfoot Legends” on 98.7 WLEJ Pleasant Gap/State College PA, where the brand debuted in March 2019.
This story first appeared on radioinsight.com