Moments after closing on its purchase of 590 WARM Scranton from Cumulus Media as part of a four market acquisition, Major Keystone has turned around and resold the station to Seven Mountains Media for $50,000.
With an immediate Time Brokerage Agreement taking place, Seven Mountains flipped WARM from Sports “CBS Sports Radio 590” to Classic Country simulcasting its “Bigfoot Legends 107.7” WLGD Dallas/Wilkes-Barre. The addition of WARM improves WLGD’s coverage in the northern portions of the Scranton/Wilkes-Barre market.
As part of the deal, Major Keystone will lease 95.3 WZWW-HD3 Bellefonte for its recently purchased 101.5 W268BB State College.
This story first appeared on radioinsight.com