G Networks (formerly Sun Broadcast Group) and AdLarge have announced they are entering into an ad sales partnership. AdLarge with oversee the management, sales and fulfillment of network audio sales inventory for both companies, while each will retain their existing affiliate relations teams.
AdLarge and G Networks are excited to announce today they have entered into an ad sales partnership. With these two companies combining sales networks, this partnership creates a new dynamic and impressive ad sales powerhouse in network audio. In addition to continuing to represent top-tier content producers, AdLarge will oversee the management, sales, and fulfillment of the network audio ad sales inventory for both companies. G Networks will continue to offer and affiliate their premium programming and services through their existing affiliations team to radio stations across the U.S.
“We’re excited to partner with AdLarge,” commented Warren Friedland, President, G Networks. “AdLarge has a reputation for delivering innovative campaigns to help brands reach their media goals. AdLarge’s ad sales efforts coupled with our own extremely targeted networks will lead to a better return on investment for advertisers, brands, and agencies.”
Gary Schonfeld, Co-CEO and Co-Founder of AdLarge said, “This unique partnership will enhance our already robust ad sales networks, as well as generate greater critical mass and increased coverage of major markets. This is a win-win for the advertisers and the network audio community. The partnership with G Networks will greatly benefit the audio campaigns of our advertisers and agency partners.”
This story first appeared on radioinsight.com