As first reported in our 12/23 Domain Insight, iHeartMedia will launch Regional Mexican “96.7 El Patrón” on WBZW Union City/Atlanta GA on Saturday, January 1.
The company previously featured the format and branding on what is now Hip Hop “105.3 The Beat” WRDG Bowdon from 2006 to 2018. WBZW dropped its simulcast of Spanish CHR “Z105.7” WBZY Canton on November 5 and has been stunting with commercial-free Christmas music since.
iHeartMedia Atlanta today announced the debut of the new El Patron 96.7, ¡Pura Musica Perrona!, effective January 1, 2022. The addition of El Patron 96.7 adds a second Hispanic brand to the Atlanta market, joining the Spanish contemporary hits station, Z105.7
El Patron 96.7 will broadcast regional Mexican music including a unique mix of Banda, Norteño and Rancheras. Artists featured include Grupo Firme, La Adictiva Banda San Jose de Mesillas, Calibre 50, Los Dos Carnales, Banda MS and Christian Nodal.
“With the launch of El Patron 96.7, we are proud to continue the tradition of being the innovator and leader of Atlanta’s Hispanic media landscape,” said Orlando Rosa, Program Director for Z105.7 and El Patron 96.7. “With the rapidly growing Hispanic population in Atlanta, as well as emerging musical tastes, this move puts us in a position to super-serve all of our Hispanic listeners, advertisers and the community.”
Full Programming Lineup
Adrian Martinez 12 a.m. – 6 a.m.
Rico Hernandez 6 a.m. – 12 p.m.
Gina Ulmos 12– 6 p.m.
Luis Treviño 6 p.m. – 12 a.m.