Salem Media Group has announced a pair of deals with Donald Trump Jr. and Lara Trump.
As part of the deal with Trump Jr., Salem will acquire a 30% stake in his Conservative news aggregator MxM News and entered into a long-term services agreement under which Mr. Trump Jr. and Salem “will work together to develop a series of high-impact promotional and growth initiatives”. Salem says Trump Jr. becomes a key stakeholder of Salem and a strategic force behind its future.
Trump Jr. said, “Salem Media is positioned to become the home for fearless, unapologetic conservative content. I’m excited to help grow its audience and commercial footprint while building something that pushes back against legacy media with real reach and authenticity.”
Salem concurrently entered into a strategic agreement with Lara Trump to collaborate on business growth in the digital podcast space, advertiser partnerships, and content innovation. She also becomes a significant stakeholder in Salem Media and will support select initiatives that align with the company’s expansion goals. She will continue to produce and host a show for Salem’s Podcast Network.
She said, “Conservatives are hungry for media that reflects their values, faith, freedom, and family. I believe in what Salem is building, and I’m proud to contribute content that speaks truth without apology and builds real cultural influence.”
Salem Media Group CEO David Santrella commented, “These aren’t just partnerships, they’re power moves. Donald Trump Jr. and Lara Trump bring credibility, energy, and the kind of megaphone that moves markets and shapes public opinion. Their alignment with Salem signals a massive leap forward in our ability to lead the next era of conservative media. Donald Trump Jr. and Lara Trump aren’t just becoming business partners with Salem, they now also have significant ownership stakes in the company with a major incentive to grow shareholder value which in turn will drive the stock price. It’s definitely an exciting time to be a Salem shareholder.”
Salem says, “With a revitalized balance sheet and unmatched cultural firepower, Salem Media is uniquely positioned to define the future of conservative content in America. This is not just growth—it’s a reinvention. And it’s only the beginning.”