Radioinfo Asia spoke to Siddhanta Pinto, the founder of OfSpin Media Friends from Mumbai, India at Radiodays Europe 2025.
Founded in 2004, OfSpin produced a wide range of radio content in its initial years.
It has now evolved to an audio-only content creator that develops shows in a number of genres from drama to sport and everything in between, all of which is done in-house. It focuses particularly on audio books.
With its own dedicated audio suite, it has the advantage of efficiency and control over the entire creative process from idea to finished product.
“We have three verticals. One is audio books – which is a huge incentive for me to attend this conference in Europe despite being from India. We also focus on podcasts and audio advertising, but in particular on audio books. There is a shift in the entire business model. The traditional model is the Audible model, where they spend on producing these audio books with partners like us, but then they keep that audio for life despite the rights resting back to publishers or authors. I’ve been trying to float a model which is more inclusive where we understand who owns the actual audio apart from the audio rights from day one and therefore, we can control it for the life of the product. And if we can share royalties with not only the author but also the voice artists and the producers,” Pinto told Radioinfo Asia.
“It’s a big struggle because we are up against large players. It involves a lot of educating authors who are now smartening up to the audio space and keeping audio rights to themselves. Educating publishers, but they always have large business interests in mind with bulk deals, so its slow but I think we are moving in that direction. Audio books are here to stay,” he added.