Petracom Sells Eastern Arizona Cluster To General Manager

Mix 98.5 KRFM Show LowHenry Ash’s Petracom of Holbrook is selling its six station cluster in Show Low AZ to Floyd Simmons’ Simcast Digital LLC for $550,000.

Simmons, a 2024 inductee of the Arizona Media Association Hall of Fame (formerly Arizona Broadcasters Association), operates a streaming local sports network across Eastern Arizona and the Navajo Nation and has been known as the voice of local sports in the region since he started broadcasting games as a teenager in the 1980s. He also serves as General Manager of the cluster.

Included in the deal are Country “Z92” 92.1 KZUA Holbrook/93.5 KZUZ Show Low, AC “Mix 98.5” KRFM Show Low, Classic Hits 105.5 KSNX Heber, and News/Talk 970 KVWM Show Low/1270 WDJI Holbrook. An LMA took effect on February 1.

This story first appeared on radioinsight.com