Townsquare Media has transferred operation of Radio By Grace’s 97.5 W248BO Tuscaloosa AL to Rivera Communications, which has flipped the translator to Spanish Adult Hits “97.5 El Jefe“.
Owners Isabel and Joel Rivera, who operates “El Jefe 1500” WQCR Alabaster and Regional Mexican “La Jefa 98.3” 1220 WAYE Birmingham/93.1 W226CT Leeds/98.3 W252BE Tarrant, told Townsquare’s Tuscaloosa Thread, “The Hispanic community is growing, we’re all over the place now. And I think people are starting to see how the Hispanic Community contributes to a city and they know the importance of keeping them there.”
Townsquare Media had operated the translator from 2017 until the end of 2024 first as Classic Hits “Nick 97.5” and since January 2022 as Soft Oldies “MeTV-FM“. The translator continues to be fed by Townsquare’s 92.9 WTUG-HD3 Northport.
This story first appeared on radioinsight.com