The 4+ month run of Hot AC “TJ 98.7” WEPN-FM New York will come to an end on Friday, January 10.
Launched on August 31 on the Emmis owned signal as a filler “Pop-Up Radio Station” as a partnership between United Stations and consultant Mike McVay to promote the syndicated “The TJ Show” hosted by TJ Taormina, the brand was always meant to be temporary until Emmis could find a longterm operator and preferably a buyer for the station.
With the TJ Show airing in mornings and afternoons, the station relied on services provided by other vendors and services which received promotional over-the-air messages including automation service Radio.cloud and imaging voice Steve Kamer. McVay programmed the music with his daughter, former “Good Day Show with Doug Stephan & Jai Kershner” co-host Jai Kershner hosting middays and serving as secondary imaging voice. She has also previously co-hosted mornings at WVVR Clarksville TN and the syndicated “Dawson McAllister Live”.
The station is promoting the end of the TJ pop-up brand for Friday at 6:00pm and for listeners to “stay tuned to hear what’s next”. We reported on recent domain registrations for the brand in our 1/5 Domain Insight report.
This story first appeared on radioinsight.com