Pure West Radio has launched Pure X-Mas, a dedicated Christmas music station, on DAB.
The station is available on the North Pembrokeshire and South Pembrokeshire multiplexes until 31st December.
Toby Ellis, Station Manager at Pure West Radio, said: “This Christmas, we’re making it easier than ever for Pembrokeshire and beyond to tune into the magic of the season.
“Pure X-Mas on DAB is our gift to the community – a station entirely dedicated to spreading festive joy and creating lasting memories.”
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This story first appeared on radiotoday.co.uk