India’s Big FM network has ventured into the social commerce space with their latest offering – BIG Living, a platform for those who care for themselves and the environment and want to live a sustainable life.
It connects the consumers to an array of like-minded brands, artisans and designers who share a similar philosophy of sustainable living. Each product is specially selected by the network’s presenters.
‘Health & Wellness’ section will have a specially selected range of products for a sound and soothing mind and body. The ‘Giving Back’ section will help you bring smiles and joy to someone’s life. ‘Locally Made’ category is to encourage all local businesses and boost their products through the platform. Adding more, its ‘Workshop’ category will have a selection of sessions for personal growth and upskilling. It will also showcase the best of talents from the heartland and their magnificent creation through their ‘Artisans and Designers’ section.
Abraham Thomas, Chief Executive Officer, Reliance Broadcast Network Limited, said: “With our strong digital footprint expanding rapidly, it is a natural progression to foray into social commerce to build consideration and brand salience thereby venturing into an alternative revenue stream. Sustainable living is the future and we at BIG FM are doing our part to be conscious and protective of the environment we live in. Today’s generation is looking up to their credible set of influencers while making their purchasing decisions and we are proud to present a platform to our audience who they can trust for their authentic purchases.”
Sunil Kumaran, Country Head, Product, Marketing and THWINK BIG, Big FM, said: “To bring about a positive change, it is the small everyday choices one makes that matters. This very thought is at the core of our offering with BIG Living. We have built a one-stop shop that offers sustainable products and modern-day services to the users. Through this platform, we are offering organic products, supporting local businesses and artisans, and offering creative workshops that add value to the user’s life. BIG Living leverages our strengths in the area of digitalization and state of the art production capabilities to bring a powerful platform helping brands and consumers to connect.”
This story first appeared on RadioInfo.asia