Indian network BIG FM is the Official Radio Partner for the 2024-25 Hockey India League (HIL). The partnership aims to expand the reach of hockey and ensure its presence across India, making the sport more accessible to fans nationwide.
HIL kicks off on December 28, 2024, featuring a lineup of eight men’s teams and four women’s teams competing in Rourkela and Ranchi. This season also marks the debut of the Women’s Hockey India League.
Sunil Kumaran, COO, BIG FM shared: “Hockey holds a special place in the hearts of millions, and this collaboration reflects our commitment to spreading awareness about the sport’s legacy and significance. Together, we aim to shine a spotlight on hockey’s incredible journey and inspire a deeper appreciation for the sport across the country.”
Dr. Dilip Tirkey, Chairperson of the Hockey India League (HIL) Governing Committee, said: “Radio has a unique ability to connect with people in the remotest corners of the country, making it the perfect medium to promote hockey. With BIG FM’s engaging content and nationwide reach, we aim to make hockey a household conversation.”
This story first appeared on RadioInfo.asia