Michael Saunders Joins WALR As Director Of Branding & Programming

Michael Saunders Kiss 104.1 WALR AtlantaCox Media Group Adult R&B “Kiss 104.1” WALR-FM Palmetto/Atlanta GA has appointed Michael Saunders as Director of Branding & Programming.

Saunders most recently served as Urban Brand Coordinator iHeartMedia and Program Director of Hip Hop “93.7 The Beat” KQBT Houston and from 2016 until earlier this year. During his tenure at KQBT he also led 97.9 WJLB Detroit for a time as well. He previously spent five years with Cox as PD of Adult R&B “Star 94.5” WCFB Orlando from 2011-16 and was the first PD of Hip Hop “Power 105.1” WWPR New York. Other career stops for Saunders include VP/Programming for Clear Channel Detroit and PD of WPGC Washington DC, WJHM Orlando, and WBAV/WPEG Charlotte. He also founded the New York, Detroit and Florida Music Conferences and was inducted into the National Black Radio Hall of Fame.

Saunders commented, “I’m beyond excited to return to Cox Media Group. I can’t wait to work with Rob Babin, Chris Eagan, Nate Reed, Elroy Smith and the entire team at WALR, KISS 104.1 Atlanta.”

Cox Atlanta Director of Operations Nate Reed said, “We’re excited for Michael to join our award-winning KISS 104.1 team and look forward to the positive impact his leadership will have on culture, branding, and our community.” Cox SVP/Programming Chris Eagan added, “We’re thrilled to welcome Michael back to the CMG family. I can’t wait to watch WALR evolve to new heights with his programming leadership.”

This story first appeared on radioinsight.com