iHeartMedia has appointed Howard Greiner as Area President for the Albany NY region, which also includes the Poughkeepsie NY and Sussex NJ markets.
Greiner will take over on December 31 following the retirement of outgoing Area President Kristen Delaney. He has spent his career mostly in the outdoor advertising business, most recently running his own HCG Consulting. During his career, Greiner has served as President/CEO of US Outdoor from 1997 to 2000 and Buntin Out of Home Media from 2000 to 2018.
iHeartMedia announced today that Howard Greiner has been named Area President for the Albany area, which includes Poughkeepsie and Sussex, NJ. Greiner will take on the position effective December 31, 2021, when current Area President Kristen Delaney retires. The iHeartMedia Albany area has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than 17 stations across three markets comprised of music, talk and news formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Area President, Greiner will be responsible for creating new business and revenue opportunities as well as overseeing all programming, business and sales teams for the Albany, Poughkeepsie and Sussex, NJ markets. He will report to Dan Lankford, Division President for iHeartMedia Community Markets.
“I’m excited to welcome Howard to the iHeart family,” said Lankford. “Howard’s extensive marketing knowledge and years of experience building winning teams will be a great asset to our Albany area operations.”
Greiner joins the Albany area after a three-year stint at his own consulting firm and 18 years with Buntin Out-Of-Home Media, where he most recently served as the President and COO. Howard graduated from the State University of New York in Albany with a degree in Psychology – Industrial Organization.
“I am excited to join America’s leading audio company bringing over 30 years of national, regional and local marketing and media experience to an exceptional team of professionals in the Albany, Poughkeepsie and Sussex, NJ markets,” said Greiner. “Our team will continue to deliver best-in-class marketing initiatives to the region’s business community in an ever-evolving media landscape.”
This story first appeared on radioinsight.com