Warren Friedland, Managing Partner of Gen Media Partners and well-known network radio executive Jim Higgins have announced the launch of G Accelerate Networks, a joint venture in which both parties hold a stake and which Higgins will lead as President and Chief Executive Officer. G Accelerate Networks will be laser-focused on bringing in new business from both existing and new radio content and service providers, producers, and programs that are looking to accelerate their revenue potential, as well as increase their affiliated stations and national footprint.
“Too many radio content producers are getting lost and not getting the attention and dedicated sales and affiliate services required to keep them top-of-mind with stations and thriving financially,” said Higgins. “Warren and I are committed to changing that result for those clients that join us at G Accelerate. We welcome the opportunity to provide them with the effort, resources, and passion required to deliver growth and success.”
G Accelerate Networks will also tap into and work with all of Gen Media Partners’ companies –including G Networks, Hispanic Radio Networks (HRN), Gen Media Partners Radio Reps, and others — to assist in growing their revenues and affiliations.
With an eye towards its expansion, Friedland stated, “G Accelerate will also be looking for select equity investments and acquisitions in content and service provider companies whose vision and mission lines up with or complements Gen Media Partners. We’ve known Jim for many years, and he was always the shining star of the companies lucky enough to have worked with him. His vast executive experience and client relationships with both creatives, producers, agencies, and advertisers is unmatched in the network business. We are thrilled to be a part of his new venture.”
Higgins added, “This is an exciting new phase for me, and I’m thrilled to be part of the Gen Media Partner Companies.”
Jim previously served as the President and Chief Operating Officer, as well as an equity investor and partner, at United Stations Radio Networks (USRN) for many years, delivering continued content and revenue growth from a virtual start-up formed in the early 1990’s. He most recently was the President and Chief Executive Officer at Key Networks, utilizing his relationships and entrepreneurial skillset to build that network literally from scratch and most recently was consulting various marketing companies prior to forming G Accelerate.
To learn more about G Accelerate Networks, content creators and radio stations may contact Jim Higgins at Jim.higgins@genmediapartners.com.
This story first appeared on radioinsight.com