Pure West Radio has launched on both the North Pembrokeshire and South Pembrokeshire DAB digital radio multiplexes.
This milestone for the station takes it from an online service to one that can be heard across its coverage area on terrestrial radio.
“Launching on DAB marks an important chapter in Pure West Radio’s journey,” says Toby Ellis, Station Manager.
“Our goal has always been to keep Pembrokeshire connected and bring our communities closer together. Expanding to DAB allows us to reach new listeners across the county and provide them with the local stories, news, and music they love.”
The station will be celebrating the launch day today with a special lineup of programs, featuring live interviews, local music, and exclusive content.
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This story first appeared on radiotoday.co.uk