Clay Travis’ Outkick.com has partnered with Skyview Networks to manage distribution services and serve as the exclusive affiliate and radio network sales partner for their developing Sports talk network.
The deal will launch with the midday “Outkick 360” show hosted by Jonathan Hutton, Chad Withrow and Paul Kuharsky that currently airs on Stonecom’s “SportsRadio 104.7” W284DR Cookeville TN and Big River Broadcasting’s “Fox Sports Shoals” 1340 WSBM/97.9 W250BY Florence AL. The trio hosted the “Midday 180” on Cumulus Media Sports “104.5 The Zone” WGFX Nashville until jumping to Outkick in January.
OutKick has tapped Skyview Networks, the industry’s proven sports audio specialist, to build market share and maximize network advertising revenue opportunities for OutKick’s Sports talk network. OutKick will deliver sports and pop culture commentary, headlines, interviews and entertainment, adding to Skyview Networks’ leading play-by-play sports and sports talk portfolio.
“We’re thrilled to work with Skyview to expand OutKick’s brand and reach,” said Clay Travis, founder of OutKick. “Beginning with the OutKick 360 show, we’re working with the best talent to bring authenticity, perspective and fun back to Sports radio. Radio is at the core of OutKick, and we could not ask for better partners than Skyview to grow our network.”
As the leading independent, full-service audio shop, Skyview Networks continues to gain momentum onboarding rising audio creators and is actively engaging in deals that bring fresh content and appointment listening to audiences and advertisers. Jeanne-Marie Condo, Executive Vice President of Skyview Networks commented, “We are thrilled to bring OutKick’s compelling and knowledgeable hosts to our advertisers, delivering afternoon drive listeners with proven spending power.”
The OutKick radio network launches with OutKick 360, where Jonathan Hutton, Chad Withrow and Paul Kuharsky provide unique perspective that spans the world of sports. The trio formerly hosted one of the highest-rated sports radio shows in the USA for nine years.
“We’re excited to be working with the OutKick team in launching a new sports network that provides radio stations dynamic and entertaining programming that will drive ratings and revenue,” said Steve Jones, COO and President of Skyview Networks. “OutKick’s engaging and knowledgeable hosts with their fan-first sports perspective matched with sports wagering analysis to capture gaming revenue sponsorships fit perfectly with Skyview’s #1 local play-by-play sports position in network radio.”
Skyview Networks will provide distribution services and serve as the exclusive affiliate and radio network sales partner for OutKick. For affiliates interested in learning how OutKick’s network can help them win in their markets, please contact affiliation@skyviewsat.com and visit www.skyviewnetworks.com/outkick. For additional details on Skyview Networks’ services, visit www.skyviewnetworks.com.
For more information on OutKick, please visit www.OutKick.com.
This story first appeared on radioinsight.com