Cumulus Media has flipped Classic Hip Hop “104.3 The Vibe” W282BR/WXKC-HD2 Erie PA to Adult R&B “104.3 The Touch“.
The move appears to be triggered by Cumulus’ Westwood One dropping its 24/7 Classic Hip Hop network of which the station was one of a handful of affiliates. The translator is now utilizing its “The Touch” R&B network that features a lineup of Big Ant in mornings, Toni Terrell in middays, Kenny Smoov in afternoons, Tasha Simone at night, and Miss Moka overnights. The Classic Hip Hop and Lite AC formats are no longer listed on Westwood One’s list of formats.
The Vibe launched in March 2015 and registered a 1.8 share in the Spring 2024 Nielsen Audio ratings.
This story first appeared on radioinsight.com