Entravision Audio Network has announced it is partnering with Estrella MediaCo to manage advertising sales for its “Don Cheto Al Aire” syndicated morning show based at Regional Mexican “Que Buena 105.5/94.3” Los Angeles.
Don Cheto Ai Aire joins programs on Entravision’s sales network including “Erazno y La Chokolata,” “El Show De Piolin,” “La Bronca Mañana,” and “The Shoboy Show.” It also represents digital audio platform AudioEngage and Spanish language broadcasts for the NFL.
The ‘Don Cheto’ character is portrayed by Juan Carlos Razo and has been featured on the KBUA/KBUE/KEBN trimulcast in Los Angeles since 2003.
Liliana Aristizabal, Senior Vice President of Entravision’s Audio Network said, “We are excited to join forces with Estrella MediaCo to represent their beloved ‘Don Cheto Al Aire’ show. This collaboration underscores our commitment to delivering exceptional value to our advertisers and listeners by providing comprehensive market reach and superior content. Together, we will redefine the landscape of Spanish-language media and advertising.”
This story first appeared on radioinsight.com