Woodward Community Media Sports “95.3/99.1 The Score” 1570 WSCO/95.3 W237AA Appleton and 99.1 W256DD Oshkosh WI will unveil a new weekday lineup on Monday, October 28.
WSCO will add the statewide syndicated Mike Heller Show based at iHeartMedia’s “1070 The Game” WTSO Madison from 12-2pm. Heller, a native of Appleton, was previously heard on WSCO from 2016-19. Fox Sports Radio’s “Doug Gottlieb Show” will be added from 2-4pm. Gottlieb recently added a second job as Head Coach of University of Wisconsin-Green Bay’s basketball team. Those moves will see the station drop Westwood One’s Rich Eisen Show from 11am-1pm and the local “The Show with Leo and Balky” that aired from 1-3pm. John ‘Leo’ Leopold will move off-air to focus on his sales role with the company, while Eric ‘Balky’ Balkman will host a new solo show from 11am-12pm.
The remainder of WSCO’s lineup will continue to feature the “97.3 The Game” WRNW-FM Milwaukee based Steve Czaben Show from 6-8am and “Drew and KB” from 4-6pm. Fox Sports Radio’s Dan Patrick Show remains from 8-11am and VSiN network programming in nights and weekend timeslots.
Woodward Talk Brand Manager BJ DeGroot said, “We are thrilled to enhance our local and regional sports coverage by bringing Doug’s show to our audience and welcoming Mike back to Northeast Wisconsin. With Doug now serving as head coach for UW-Green Bay Men’s Basketball and continuing his national show, it was essential to bring his voice to sports fans in Northeast Wisconsin.”
Gottlieb commented, “Our show is so excited to expand our footprint in Wisconsin! Everywhere I go, people ask where they can hear us…now the answer is WSCO! Let’s go!”
This story first appeared on radioinsight.com