ENCO will showcase the latest advances for its two generative AI solutions at NAB New York this week, including a new lead gen tool for SPECai that automatically creates a spec spot as part of an email pitch to a current or potential advertiser. ENCO has also added a new twist on instant spec spot creation to SPECai, while empowering aiTrack users with a variety of new voicing opportunities that expand the possibilities of the AI DJ.
SPECai and aiTrack share similar performance qualities and achieve the same professional results for two different production needs. Their qualities are largely similar in performance and results thanks to their use of generative AI models to create compelling multi-lingual scripts, and the use of synthetic voice engines to produce natural sounding voiceovers in many languages.
ENCO’s approach to AI modeling has ensured that the company can quickly and consistently add valuable new features over time. SPECai’s ad creation workflow, which allows account managers and other users in broadcast radio sales to create compelling, localized spec ads within seconds, is evidence of this approach. At IBC2024 in Amsterdam, ENCO, in collaboration with SPECai partners Benztown and Compass Media Networks, introduced a first-of-its-kind voice cloning feature that invites more freedom to customize ads. Customers can now bring recognizable voices they have the authority to use into new ads using this technology.
Just one month after IBC, ENCO will unveil LeadGenie, a new lead gen feature specifically developed to help radio sales teams win new business. Upon using SPECai’s responsive workflow and software toolset to create scripts, add voiceovers and select music beds from Benztown’s libraries, users can select a new option to email an example to a current or prospective client. Upon choosing this option, SPECai produces an email from a template with a link to the ad that the user can adjust and customize for each client.
ENCO has also added a second new feature to SPECai that allows users to create a spot by simply entering a URL for a website or webpage. InstaSpot immediately analyzes the landing site for information relevant to the spec spot and presents the user with three script options for the spec ad. InstaSpot’s instant magic takes a new approach to SPECai’s proven spec spot creation formula that saves the user even more time.
ENCO has also added a second new feature to SPECai that allows users to create a spot by simply entering a URL for a website or webpage. InstaSpot immediately analyzes the landing site for information relevant to the spec spot and presents the user with three script options for the spec ad. InstaSpot’s instant magic takes a new approach to SPECai’s proven spec spot creation formula that saves the user even more time.
While SPECai represents a standalone solution accessible on any web browser or mobile device, ENCO has developed aiTrack as an AI production toolset built into its DAD automation workflow. Now available for DAD customers, aiTrack’s dynamic content insertion capabilities leverages generative AI models and synthetic speech engines to provide engaging content for listeners in diverse ways. As an authentic part of the DAD automation workflow broadcasters can deliver engaging content at any time, with instant turnaround and insertions of breaking news, weather, sports and more into live broadcasts. Users can pre-schedule and customize automated voice tracks for the AI DJ role.
New for NAB New York, ENCO has added dozens of voices to aiTrack that will allow broadcasters greater freedom to develop unique voices for their broadcast shows and overall brand. ENCO has also added SPECai’s proven voice cloning feature to aiTrack, allowing on-air and production teams to replicate the voice of the client, on-air talent or another known presenter upon analyzing a short user-uploaded audio sample.
“We will continue to aggressively develop our AI solutions in thoughtful ways that help our customers win more business and operate more efficiently,” said Ken Frommert, President, ENCO. “That means striking the right balance between producing high-quality content that delivers meaningful business results to broadcasters.”
This story first appeared on RadioInfo.asia