Radio One has launched Regional Mexican “La Grande 101.5” W258CM Cincinnati/WIZF-HD2 Erlanger KY.
W258CM becomes the third Regional Mexican outlet for the company in the midwest joining stations in Columbus and Indianapolis. The translator had been rebroadcasting Black Talk “1230 The Buzz” WDBZ, which continues with its programming on AM only.
Radio One, a division of Urban One, Inc., the largest black-owned distributor of urban content in the country, today announced its launch of La Grande 101.5 FM WIZF HD-2 in Cincinnati, OH. La Grande is a Hispanic station that infuses a mix of regional Mexican and tropical music, catering to the broader Hispanic community and providing culturally relevant programming for Radio One’s international audience.
For over 40 years, Radio One’s Cincinnati footprint has been known for its strong ties to African American and urban communities. With the addition of La Grande, Radio One Cincinnati will join Radio One’s Columbus and Indianapolis markets in providing advertising solutions for businesses to reach the African American, and Hispanic and LatinX communities, all under one roof.
“Building on the success of our La Grande stations in Columbus and Indianapolis, we are thrilled to bring that same energy to the Queen City. We look forward to serving the Spanish- speaking communities of the Greater Cincinnati area with compelling content and focus on the diverse business needs,” said Eddie Harrell, Jr. Regional Vice President, Radio One.
“We are excited to expand our station footprint here in the Cincinnati Market,” said Dan Abercrombie, Vice President and General Manager. “With La Grande 101.5 joining our existing powerful brands (101.1 The WIZ, 100.3 Cincinnati’s R&B station, and 1230 The Buzz Cincinnati) we now become a centralized provider of content to African Americans and Spanish-speaking residents in our region and we will become a ‘one-stop’ provider of solutions for businesses looking to actively market their brands to these audiences.”
WDBZ, 1230 The Buzz Cincinnati, which has been simulcasting on 101.5 FM, can still be heard in its current format on its original signal at 1230 AM.