Alexandra Communications has flipped “Fox Sports 94.5” K233CJ Walla Walla/KNHK-HD2 Weston OR to Regional Mexican “Ke Buena 94.5“.
The new brand will feature Rafael ‘El Pichakuas’ Cárdenas, who has worked at Spanish stations across Eastern Washington and Oregon. Consultant/Director of Programming Benjamin ‘El Chupacabras’ Reed said, “We are excited to welcome Rafael Cardenes to our family. His expertise and dedication to the Hispanic community will help us create a vibrant radio experience that truly resonates with our listeners. 94.5 Ke Buena will be a platform for cultural connection, music, and information that reflects the rich diversity of our area.” The duo previously were both associated with former sister stations KYOZ Spokane and KYJJ Boardman OR.
The company describes the new brand as providing “a mix of music, news, and entertainment, featuring popular Latin genres, alongside community-focused programming that addresses local issues and events. The station is committed to being a voice for the Hispanic population, fostering a sense of community, and celebrating the rich cultural heritage of its listeners.”
This story first appeared on radioinsight.com