HRN Hispanic Radio Network has announced the addition of Lupe De Los Santos as Chief Cultural Officer.
De Los Santos spent the past decade as Marketing Director for Latinx marketing company Sentidos and previously held roles at companies including Proctor & Gamble, Clorox, and The Vidal Partnership. The company states his job will be to grow the HRN brand, among advertisers and their agencies first reviewing HRN’s Spanish-Language music and spoken word offerings and present strategic solutions that build on a program’s existing success. His first duty will be to help HRN position Prisa content for the US Hispanic audience.
He said, “I’m excited to be working with HRN senior leadership, radio affiliates, partner brands, and on-air talent on how to best tap into the beautiful cultures that make up the US Hispanic marketplace. HRN’s audio platform features popular on-air talent and content that connect with the Hispanic audience. More great things are coming,”
HRN Hispanic Radio Network President Clark Logan said, “With Lupe’s insights on Hispanic communities, we can delve deeper into the behaviors and habits of the widely diverse US Hispanic population and develop programming for engagement and growth. We’re delighted that Lupe has joined our team, and I look forward to collaborating with him.”