D-Wayne Taylor Joins KFRX As Morning Host Through Marketing Partnership

Dewayne D-Wayne Taylor Whatever Collective 106.3 KFRX LincolnAfter departing as Program Director and Morning Host at NRG Media Rhythmic CHR “Red 94.5” K233AN/KBBK-HD2 Lincoln NE in May, D-Wayne Taylor is returning to Alpha Media CHR 106.3 KFRX Lincoln to host mornings starting today.

Taylor, who previously spent eight years at KFRX from 2014 to 2022, is joining the station through a partnership between Alpha Media and the Whatever Collective events company that Taylor founded in 2015. The arrangement will see Whatever Collective’s DJs, emcees, photographers, videographers, and graphic/apparel designers work with Alpha Lincoln and partners on live events.

Taylor commented, “When I started my radio career, I couldn’t have imagined that the Collective I founded would find such a forward-thinking media partner. I founded Whatever Collective in the same year I started my career on KFRX, making for a serendipitous moment for me and all the talent under Whatever Collective. Now, with Alpha Media-Lincoln’s genuine commitment to community engagement and support for our growth, we have the perfect partner to elevate our community and take my radio career to new heights. It’s refreshing to collaborate with an organization that truly values innovation and supports local talent.”

Alpha Media Lincoln Market Manager Katie Philippi said, “We are elated to welcome D-Wayne back to KFRX, Monday through Friday from 6am to 10am to host his show D-Wayne in the AM. His energy, passion, connection to community, and overall expertise offers a huge complement to our brand. We are excited to begin a unique and innovative partnership with Whatever Collective to super serve our community, fans, and advertisers.”

Taylor succeeds Jenn West in mornings at KFRX following her exit in July.