Lytus Technologies Holdings PTV. Ltd., which operates as a platform services company in India, has launched a regional Indian audio streaming platform called Radio Room.
Radio Room will offer an array of audio dramas that encompass a variety of genres such as classic literature, crime thrillers, romance, and children’s stories, all tailored for the Indian diaspora worldwide.
The platform aims to become a pivotal player in the audio streaming sector, which delivers content directly over the internet to consumers (“over-the-top” or OTT), bypassing traditional distribution.
Lytus plans to rapidly scale up operations of the newly launched platform, targeting four million subscribers in its first year.
By leveraging Lytus’ existing customer base, Radio Room is poised to accelerate its growth and extend its reach across numerous Indian regional languages, including Tamil, Telugu, Kannada, Malayalam, and Eezha Tamil.
Additionally, efforts are underway to expand into other regional Indian languages such as Marathi and Bengali, as well as international languages like Spanish, Portuguese, and German.
Dharmesh Pandya, CEO of Lytus, stated: “Launching Radio Room underscores our mission to leverage cutting-edge technology to enhance user experiences. We are confident that Radio Room will redefine the audio OTT landscape and transform how audiences connect with audio content. Lytus management’s strategic support, large user base, and industry expertise will enable Radio Room to fundamentally transform the audio OTT space, offering a rich tapestry of engaging content that resonates with listeners worldwide.”
This story first appeared on RadioInfo.asia