iHeartMedia has launched its Bilingual Soft AC “Magic” brand in a third market as the company launches “Magic 107.1” K296GT/KHUD-HD2 Tucson AZ.
Much like its previous launches in Miami and Fort Myers, the brand features a mix of English and Spanish music with Spanish imaging and personalities. It becomes the company’s third Spanish brand in the market joining Spanish CHR “Mega 97.1” KMMA and “Tejano 1600” KXEW.
The new format will target multiple stations in the market including Lotus’ combo of AC “94.9 Mix-FM” KMXZ and Spanish AC “Exito 93.3” K227DX/KCMT-HD2.