Flinn Broadcasting has found a new LMA partner for 1240 WMSO Southaven MS/104.1 W281BR Memphis TN as Regional Mexican “El Gallo” flipped to a mix of Southern Soul, Blues and R&B as “Power 104.1 The Source“.
The new brand is being operated by local event promoter Lamonte Cunningham’s ER Entertainment. It is planning to emphasize local artists with early spotlights going to performers King George, Marcellus, and Sir Charles.
WMSO/W281BR had flipped from R&B/Gospel “WAVN The Trend” to “El Gallo 104.1“ via an LMA to Steven Lara’s Gorilla Broadcasting last November. Gorilla also leases 107.1 KRQN Vinton/Cedar Rapids IA from Flinn and continues to operate “El Gallo” branded stations there and in multiple markets in Georgia and the Carolinas.
This story first appeared on radioinsight.com