Lotus Communications has pulled the plug on Classic Hits “107.1 K-Hits” KTHI Caldwell/Boise ID and will launch a new format at 12pm MT.
KTHI is currently stunting with songs related to “Change” with sweepers promoting a “Time For A Change”. The move comes following a round of layoffs at Lotus’ Boise cluster last week that included KTHI midday host Barry Lewis and evening host Bridget Bonde.
KTHI was tied for thirteenth in the Fall 2023 Nielsen Audio ratings with a 2.7 share. Lotus also owns Variety Hits “105.1 Jack-FM” KJOT, which currently ranks nineteenth with a 1.7 share.
Signs point to Lotus launching its third “Hank-FM” Country brand following recent flips in Reno and Seattle.