Hubbard Radio has rebranded Classic Hits 100.3 WSHE Chicago as “Throwback 100.3“.
The relaunch comes with the station shifting to Millennial Hits focusing exclusively on music from the 1990s through early 2010s. WSHE is launching its new brand with a $1 million giveaway, while the station’s on-air lineup remains in-tact with Brooke & Jeffrey in mornings, Lisa Kosty middays, Rick Hall afternoons, and Ginger Jordan at night.
The 12pm hour of Throwback 100.3 featured:
- Alanis Morrissete – You Oughta Know
- Zhane – Hey Mr. DJ
- Bell Biv Devoe – Poison
- Justin Timberlake – Cry Me A River
- Eagle Eye Cherry – Save Tonight
- Sia – Cheap Thrills
- C & C Music Factory – Gonna Make You Sweat
- Maroon 5 – She Will Be Loved
- Montell Jordan – This Is How We Do It
- Third Eye Blind – Semi-Charmed Life
- Pink – Get The Party Started
- Outkast – Hey Ya
- Blink 182 – All The Small Things
- Justin Timberlake – Rock Your Body
- Destiny’s Child – Jumpin, Jumpin
WSHE is currently tied for 21st in the Chicago market with a 1.5 share in the March 2024 Nielsen Audio ratings.
INSTANT INSIGHT: Five years ago, I co-developed “2K1” as the first format dedicated to hits of this era emphasizing 1997 to 2012 with a presentation replicating the CHR sound of the time. While the pandemic ended our chances of bringing the format to market at the time, we have since seen many CHRs increasingly become reliant on golds from this era and now a major market station has jumped on the same concept. If your station is looking for a unique hole with a well researched library, reach out.