After placing the station in a divestiture trust on March 15, Audacy has found a buyer for AC “Magic 106.3” WSPA-FM Simpsonville/Greenville SC.
Norsan Media will acquire WSPA-FM for $700,000 and begin operating it via a Time Brokerage Agreement on Monday, April 1. The sale was required as part of Audacy’s bankruptcy restructuring due to changes in the amount of stations in the Greenville/Spartanburg market requiring Audacy to divest one of its stations.
Norsan already owns Regional Mexican “La Raza 105.7” 910 WOLI/105.7 W289BS Spartanburg.
Audacy moved the AC format to 106.3 from 98.9 Spartanburg one year ago today with Conservative Talk WYRD-FM moving in the opposite direction. The move downgraded “Magic” to the 25kW/100m. The station currently ranks tenth in the Greenville/Spartanburg market with a 3.3 share in the February 2024 Nielsen Audio ratings.
This story first appeared on radioinsight.com