Lotus Communications flipped Variety Hits “100.1 The Hits” KWEE Dayton/Reno NV to Classic Country “100.1 Hank-FM” KXZZ on Monday at 5pm.
Utilizing Kroeger Media’s “Hank-FM” format in-a-box, the station is focusing on Country hits from the 70s through 90s. The flip brings the station into a crowded Country market that includes Evans Broadcast Group’s Classic Country “Cowboy Country 102.5” 1300 KCMY/102.5 K273AF and a pair of current based Country stations in Reno Media Group’s “Ten Country 97.3” KOLC and Cumulus’ “K-Bull 98.1” KBUL-FM.
KWEE had a 1.2 share in the Fall 2023 Nielsen Audio Ratings. KCMY was right behind with a 1.0 share.