Midwest Communications has flipped “Rock 94.7” WOZZ Mosinee/102.9 W275AC Wausau WI to Variety Hits “94.7 Jack-FM“.
The change took place at midnight this morning bringing an end to the eleven year old Rock brand. The flip places the station in direct format competition with NRG Media’s “Big Cheese 107.9” WBCV. That station currently ranks tied for third in the Wausau market with a 7.4 share trailing Midwest’s CHR 95.5 WIFC, Country 101.9 WDEZ and tied with News/Talk 550 WSAU/99.9 WSAU-FM.
WOZZ ranked seventh in the Wausau/Stevens Point market with a 3.9 share in the Spring 2021 Nielsen Audio ratings. The move leaves NRG’s Classic Rock 103.3 WGLX as the only Rock focuses station in the market.
This story first appeared on radioinsight.com