Audacy relaunched Hot AC “105.1 The Buzz” KRSK Molalla/Portland OR as “Bella 105” at 12pm today.
Positioning as “Your Pacific Northwest Bestie”, the station is continuing to list Adele, Bruno Mars, Ed Sheeran, Rihanna, and Taylor Swift as core artists.
Jamie Tanchyk continues as Brand Manager of the station as he comments, ““We’re thrilled to unveil the next chapter of KRSK and introduce Bella to listeners in Portland and beyond. Making friends as an adult just got a whole lot easier! Your new bestie has arrived, and she can’t wait to share her favorite songs with Portland.”
The station launched with Miley Cyrus “Wrecking Ball”, Harry Styles “As It Was”, Nelly “Dilemma”, Hozier “Take Me To Church”, and Dua Lipa “Dance The Night”.
KRSK currently ranks 16th in the Portland market with a 2.4 share in the January 2024 Nielsen Audio ratings.
Hi! Im Bella, let’s be friends! pic.twitter.com/yFSjWq5Mye
— 1051 The Buzz (@bella105pdx) March 1, 2024
This story first appeared on radioinsight.com