Iliad Media Group has flipped Hot AC “Q106.7” KIRQ Hailey/Twin Falls ID to AC “Sunny 106.7“.
The new brand will add Colbert Media Group’s Murphy, Sam and Jodi for mornings from 6-9am, while Lena Ivie remains in afternoons. The station notes core artists as including Taylor Swift, Maroon 5, Michael Jackson, Madonna, Adele, and Ed Sheeran.
The change gives a little more leeway between KIRQ and sister CHR “Music Monster 92.7” KTPZ, while taking it out of direct format competition with Lee Family Broadcasting Hot AC “Hot 100” 99.9 KZDX.
Iliad Media Group Holdings Inc., an employee-owned company, proudly announces the unveiling of Sunny 106.7 on KIRQ (formerly Q 106.7,) a refreshing addition to Twin Falls and the Magic and Wood River Valleys.
Sunny 106.7 is poised to become the go-to destination for those seeking a dynamic mix of contemporary hits and timeless favorites, redefining the radio experience for Twin Falls residents. Listeners will enjoy Feel-Good music from various eras and artists, like Taylor Swift, Adele, Ed Sheeran, Madonna, Bruno Mars, Bryan Adams, and more.
The format change will also feature the debut of a new morning show hosted by the renowned Murphy, Sam & Jodi team, airing weekdays from 6 AM to 9 AM. Their infectious energy and captivating discussions promise to kickstart mornings with unparalleled entertainment.
Darrell Calton, CEO of Iliad Media Group, expressed his enthusiasm for this groundbreaking launch, stating: “We’re committed to continuously growing and meeting the evolving needs of our listeners. Sunny 106.7 reflects our dedication to providing the Twin Falls community with a radio format that resonates deeply with their preferences and values. We are excited about this transformation’s fresh opportunities and the connection it fosters with our audience.”
Listeners can tune in to Sunny 106.7 starting January 1, 2024, on the radio, online at SunnyTwinFalls.com, or through smart speakers.
This story first appeared on radioinsight.com