Townsquare Media has dropped its Classic Hits “Awesome 92.3” programming on KSDL Sedalia MO and has gone all-Christmas as “Santa 92.3“.
The all-Christmas programming began at 3:00pm on Friday and will remain through the remainder of the holiday season. The station is promoting that a new format will launch after the holidays, but that Brand Manager/afternoon host Rob Creighton and morning host Behka Cramer will remain. We reported on the Santa923.com domain as well as two for the likely post-Christmas brand in our October 9 Domain Insight report.