My-Town Media has launched its fifth “Bob-FM” branded station across its footprint.
As first indicated in our 10/20 Domain Insight, Classic Hits “Z95.3” KINZ Humboldt KS has flipped to Variety Hits using the Kroeger Media format as “95.3 Bob-FM“. The move follows similar flips made by the company in May at 1550 KRZD/107.5 K298CI Springfield MO and 103.5 KWXD Asbury/Joplin MO, relaunching the brand at 97.1 KBOB-FM Wichita KS, and then launching in July at 96.1 KANS Emporia KS.