M&M Broadcasters has flipped Hot AC “Star 104.9” KBHT Bellmead/Waco TX to Classic Country simulcasting “Kicker” KEKR Mexia/99.3 K257GO Waco.
The Classic Country brand serves as a flanker to sister “92.9 Shooter-FM” KRMX Marlin. “Kicker” features Billy Ray in mornings from 6am-12pm and Ken Martin in afternoons from 12-6pm.
In the Fall 2022 Nielsen Audio ratings, KEKR had a 1.0 share and KRMX had a 3.6 share both trailing iHeartMedia’s market leading “WACO 100” 99.9 WACO-FM’s 12.3 share. The now-departed Hot AC brand had a 1.5 share.