Heart of Wisconsin Media has flipped AC “Y105.5” WLJY Nekoosa/Wisconsin Rapids WI to Classic Country “Country Legends 24/7” WIRI.
Northpine reports that the station is featuring hourly interviews with Country artists and a playlist stretching back to the 70s.
Heart of Wisconsin Media had purchased what is now WIRI and News/Talk 1320 WFHR Wisconsin Rapids WI from Seehafer Broadcasting earlier this year for $260,000. The company already owned Classic Hits “Wisconsin 106” 106.1 WCWI Adams.