Acast launches new capability on its self-serve advertising platform

Acast, the world’s largest independent podcast company, has launched Audience Segments on its self-serve podcast advertising platform.The new capability enables advertisers booking campaigns through the self-serve platform to target listeners based on Nielsen Audience Segments across Acast’s more than 92,000 podcasts. Available now to advertisers in the US, Canada and Australia, Audience Segments marks Acast’s… Read More

The post Acast launches new capability on its self-serve advertising platform by Sarah Patterson appeared first on Radio Today.