Seven Mountains Media has begun its realignment of the Altoona PA cluster that it closed on as part of its 34 station purchase from Forever Media earlier this year.
News/Talk 1290 WFBG/104.5 W283DI Altoona dropped its format at 4:30pm and began stunting with a loop of N’Sync’s “Pop”. Promoting a launch for Friday, March 24 at 10:00am, the stunt replicates the pre-launch done by Seven Mountains ahead of debuting its “Pop” CHR brand across the company including Bloomsburg, Clearfield/Dubois, State College, Olean NY, and Frankfort KY.
The debut of “Pop” on 1290/104.5 would be the first indicator of a change coming to current CHR “Hot 100.1” WWOT Altoona. Taking that a step further, Seven Mountains has applied to move the call letters of AC 103.9 WALY Bellwood to 100.1, while 103.9 will become WQWY on March 27. Based on those filings we can deduce that WALY will move from its current Class A signal to the Class B1 100.1 signal, with 103.9 perhaps joining the Classic Hits “WOWY” simulcast based at 103.1 WOWY State College.
In addition to 1290/104.5 WFBG, 100.1 WWOT, and 103.9 WALY, Seven Mountains Media also owns Country “Froggy 98.1” WFGY Altoona, Classic Rock “Rocky 104.9” WRKY-FM Hollidaysburg, and Oldies “Toona” 1430 WTNA/99.7 W259DG Altoona.