Ahead of the station’s move to 98.9 on Tuesday, March 28, Audacy Conservative Talk “WORD 106.3” WYRD-FM Simpsonville/Greenville SC has announced a new 10am-12pm show hosted by Bill Frady.
“Straight Talk with Bill Frady” replaces a simulcast of WBT Charlotte’s Vince Coakley in the timeslot. Frady has been with WYRD-FM since 2015 as a weekend and fill-in host where he had been hosting “LockNLoad” on Sunday evenings.
Audacy announces the launch of a new midday news talk show on 106.3 WORD (WYRD-FM) in Greenville. The station expands Bill Frady’s “LockNLoad” Sunday show to “Straight Talk with Bill Frady,” weekdays from 10:00 a.m. to 12:00 p.m. ET effective immediately.
“Bill Frady has provided great content doing swing shifts on 106.3 WORD for years,” said Steve Sinicropi, Senior Vice President and Market Manager, Audacy Greenville-Spartanburg. “Bill is a native Greenvillian, a recognized firearms expert, and a tremendous conservative voice that will complement WYRD-FM’s incredible news and talk talent lineup. Adding Bill Frady to our full-time on-air team will provide great content for listeners and new opportunities for advertisers. I look forward to hearing Bill on the air and on the station’s expanded 100,000-watt signal.”
“I’m excited to join the all-star weekday lineup on 106.3 WORD,” said Frady. “As a long-time listener and fan of the station, I’m incredibly grateful for the opportunity to share my voice and fire up WORD’s fast-growing audience between 10:00 a.m. and noon each weekday.”
Bill Frady has called Greenville home since 1976. His early radio inspiration came from the station’s former host, Russ Cassell. Frady has been a voice on WYRD-FM since 2015 as a fill-in host for Tara Servatius, Bob McLain and Charlie James, as well as the host of the Sunday evening show, “LockNLoad with Billy Frady.” As a military veteran with a martial arts background, Frady is an expert on the world of firearms and the 2nd Amendment.