Beasley Media Group has brought its “Bounce” Classic Hip-Hop brand to a third market as Adult R&B “107.7 Jamz” WUKS St. Pauls/Fayetteville NC has relaunched as “107.7 The Bounce“.
With the change, WUKS is now positioning as “Fayetteville’s home for Throwback Hip Hop and R&B”. The station joins similarly branded stations run by Beasley in Detroit and Fort Myers.
WUKS currently ranks fifth in the Fayetteville market with a 5.0 share in the Fall 2022 Nielsen Audio ratings, but trailing co-owned Hip Hop “Foxy 99.1” WZFX with a 13.7 share and Cumulus Media’s competing Adult R&B “Magic 106.9” WMGU’s second ranked 10.3 share.
The first hour of the new “107.7 The Bounce” at 12am featured:
- LL Cool J – I Need Love
- Sam Smith – Stay With Me
- 702 – Where My Girls At?
- E-40 ft. T-Pain And Kandi Girl – U And Dat
- Bell Biv DeVoe – Do Me Baby
- Mariah Carey – We Belong Together
- Jay-Z ft. Amil – Can I Get A
- Nelly ft. Kelly Rowland – Dilemma
- Luniz – I Got 5 On It
- Mary J. Blige – Be Without You
- Santana ft. The Product G&B – Maria, Maria
- Usher – U Got It Bad
- Run D.M.C. – It’s Tricky