ARN says findings from the Q4 Podsights Benchmark Australian Report show the iHeartPodcast Network Australia continues to be a market leader in advertising effectiveness, with conversion rates outperforming global standards by a significant margin.Podsights enables clients to monitor and measure the effectiveness of podcast advertising in real-time using a specialised dashboard.These capabilities are included in… Read More
The post ARN’s iHeartPodcast Network ahead of global benchmarks: Podsights report by Sarah Patterson appeared first on Radio Today.