Cumulus Media has flipped CHR “Hot 93.3” KLIF-FM Haltom City/Dallas to 90s/2000s hits.
Positioning as “DFW’s 90s & 2000s”, the move takes KLIF-FM out of direct format competition with iHeartMedia’s “106.1 Kiss-FM” KHKS and closer to Hot AC “102.9 Now” KDMX. The move has the station emphasizing music from the 1990s through 2010s with a handful of currents and recurrents remaining.
KLIF-FM had fallen below a one share in recent months registering a 0.8 in the last two Nielsen Audio ratings monthlies. KHKS currently ranks sixth in the market with a 4.3 share.
The 6am hour on the revamped Hot 93.3 featured:
- Fergie – Big Girls Don’t Cry
- Kid Laroi & Justin Bieber – Stay
- Fun – We Are Young
- Mariah Carey – Fantasy
- No Doubt – Sunday Morning
- 50 Cent – Candy Shop
- Vengaboys – We Like To Party
- Nickelback – How You Remind Me
- Fugees – Ready Or Not
- Billie Eilish – Bad Guy