iHeartMedia flipped Hot AC “Max 106.3” WHCY Blairstown NJ to Country “106.3 The Bear” this morning.
Currently running jockless, the station brings Country back to parts of the northwest corner of the state that haven’t had FM access to the format since Audacy’s flip of 94.7 WNSH last year. In other areas, near Stroudsburg PA, it brings a third Country outlet to join Cumulus’ simulcast of “Cat Country 96” WCTO on 107.1 WWYY Belvedere NJ and Seven Mountains Media’s “Bigfoot 103.1” 840 WVPO Stroudsburg.
The former “Max 106.3” identity had launched in 2000 when the station dropped Country. It featured Elvis Duran in mornings and various out of market trackers the remainder of the day.
This story first appeared on radioinsight.com