The 90s Hits format and “B107.3” name have gone away after four years at iHeartMedia’s K297AK Loveland CO/97.9 KXBG-HD2 Cheyenne WY in favor of Christmas music as “Christmas 107.3“.
While a Christmasized version of the B107.3 logo continues to appear on the station’s website and stream, all on-air imaging has removed the former branding.
Prior to flipping to 90s Hits in 2017, the station used to go all-Christmas annually as “Santa 107.3” in 2014-16 and again as a stunt in August 2017 leading into the now former format.
K297AK had a 0.7 share in the Spring 2022 Nielsen Audio ratings.